Thinking about the thinking behind advertising

I want to persuade all mothers with athletic children to buy Febreze Sport.  My argument is that it will assist mothers with keeping the bad smells of athletic gear under control.

I want to persuade teenage to twenty-year-old females to buy Ray-Ban sunglasses. My argument is that they will look hip and fresh while wearing them.

I want to persuade middle-aged men that they should buy Old Spice Body Wash. My argument is that Old Spice will make them smell amazing so that they can attract the ladies.

I want to persuade pale women that they should use Neutragena Build-a-Tan. My argument is that Build-a-Tan will let them control how tan they get.

I want to persuade 18-25 year old heavy electronic users they should purchase Duracell batteries. My argument is that Duracell batteries have more power and last longer than other batteries.