Edy’s Yogurt Blends

I chose this ad because I am a huge fan of ice cream.  Not really a healthy obsession but I can’t help it.  Ironically, I do not like yogurt.  So, why did I choose this ad? 

I figured that maybe I could justify my unhealthy obsession if it had some kind of healthy element to it.  Yogurt is good for you, right?  I decided to give it a try when I was at my friends house one day this summer and she offered me a bowl of ice cream.  Immediately I jumped at the oppurtunity.   When she took it out of the freezer and I saw the word “Yogurt” on it, I cringed.  I couldn’t say, “No!”, “I changed my mind!”, and especially not “Ew!”, because she was about to eat some too.  So I had to suck it up and try it.  To my suprise, it was amazing.  It tasted just like ice cream to me.  It was just smoother and more like a soft-serve ice cream. 

Now, I’m obsessed.  But, I’m happy to say its a healthier obsession, even healthier than just plain yogurt.  The advertisement states that it has less sugar and fewer calories.  Now I can enjoy my ice cream even more. 

The ad really stood out to me as I was flipping through several magazines trying to find something I’ve bought before.  I was obviously attracted to the ice cream itself and as I continued reading I noticed it was the “Yogurt Blends”.  I think the ad was effective because not only is it advertising ice cream but its colorful and had a creative way of comparing it to yogurt.


Passion you can taste.

This ad was found at the end of Time magazine. It struck me as a product that I would buy. Being a new found addict since coming to college and having constant hopes of becoming my own personal barista. I have become to love something — coffee. I enjoy the smell of the grounds and the brewing. I enjoy how it looks when stirring in creamer — coffee hurricane. And I also enjoy the taste, and that coffee wakes me up when I need it. I enjoy the warmth.

Since I am a fairly new consumer to the coffee market, I am willing to try out new products and brands so that I can find my own personal taste of warm perfection. Starbucks has a close connection to many coffee drinkers who enjoy their coffee brand, even though it comes with a tall price at the coffee shop.

This ad lets consumers know that they now can make Starbucks coffee. Coffee anyone can buy in the store and make in on their own at home — this ad is selling the idea that consumers can make coffee they love. They can buy this coffee not only from Starbucks locations, but also in the coffee isle at the grocery store.

This ad lets the consumer know that Starbucks understands “passion” for good coffee, and they want to provide this to consumers at home. It does not let you know how awake it will keep you or where they get cocoa beans from. The ad expects you to already have an affinity for the coffee’s greatness, and for the consumer to want a piece of that. The ad has natural warmth to it — similar to the feeling of drinking coffee. It does not clearly display the product, but more so depicts a feeling. A feeling that Starbucks understands that I have a love for coffee, and wants me to make good coffee in my home.

Clinique Even Better Skin Tone Corrector: Not Just For Women.

All  my life, well since I was a teenager, I’ve wanted clear, beautiful skin. You know this type of skin. It’s the type models, actors and a few lucky everyday people have. Due to past breakouts as a teenager and as an adult, my skin is blotchy and uneven. The uneven skin tone is also because of sun damage, age and environmental aggressors. When I came across this ad in a magazine my mind began to wonder. Is it really possible to “erase” sun damage, age damage, and acne scarring? Because I often live my life in a postive manner and believe most things are possible, I dreamed of this happening. I just knew I had to buy the product.

So as soon as I could justify paying 39.50 for 1 fl. oz. of serum, I hopped online and ordered it. I also received free shipping and a mini high-impact mascara in black; which I gave to my mother! Anyway, as soon as the shipment arrived I opened it with all of my glory. I was really excited. After reading reviews online the product seemed to work for about 90% of the women who used it. Yes, I said women. I noticed when I read the reviews that not a single one was from a man. I couldn’t be the only man in all of the United States to use this product, could I? Probably not! But men are very unlikely to write a review for a beauty product, am I right?

To finish my story, I was slightly dissappointed that the little mini brochure tucked inside the beautiful green box said it takes 4 to 6 weeks for results when used twice a day. Four to six weeks? At first that seemed like a long time and a lot of work, but then I remembered good things come to those who are patient and work hard. I have been using the product for five days now and I have noticed a slight change in the overall tone of my skin, or that could just be my imagination!

The advertisement was effective for me because Clinque has a way of making their point with descriptive phrases and images. The font of their ads have always had an effect on me as well. The font gives me feelings of refinement, class and dependability. You know that Clinique will never let you down. What other beauty company is known for having all their products Allergy Tested and 100% Fragrance Free? What it all comes down to in this ad is simplicity. It shows the product, it has one line describing what the product does, and then it names the product. Finally, what makes this ad really great is the cute little rectangular eraser on one side of the product and a white pencil with the replacement eraser on the other. This imagery connects the word “erasing” in the ad to the product they are trying to sell. It’s genius!

I have always enjoyed the way Clinique advertises, and this particular ad is no different. Not to mention that this ad may have led me to a future of beautiful even-toned skin. We’ll know in four to six weeks.

The Canon PowerShot Hit the Target

I was recently on the search for a new digital camera. I needed the camera to be durable, to come with advanced features and to be able to fit in my back pocket, purse or clutch. It was hard to narrow down my search due to the large number of cameras available. After two trips to Best Buy and spending hours browsing online, I ended up buying the Canon PowerShot SD1100 IS Digital ELPH (quite a mouth full).

Besides the never-ending;math equation; word vomit-like name, I am happy with my choice. I came across this ad in a magazine after my purchase, but if I would have seen it prior, it would have simply reassured my already-made decision. This ad is visual-simple. It’s an ad for a camera. It fosters a traditional strategy – to list product features that appeal to the target audience.  Now to figure out what brand or type of camera it is, requires more reading.

Since I was looking for a digital camera and had a list of criteria that I wanted my new camera to have, this ad does appeal to me. If I was not in the IDASMCWIWOON (I dropped and smashed my camera when I was out one night) phase, I probably would have kept flipping through the magazine without giving this ad the time-of-day it wants.

However, this ad is attractive to me because it fit like a glove for what I was looking for: refined and new; vivid and brilliant with advanced technology; slim to fit in my back pocket. I also like how the text and visuals did not scream the brand. I bought the camera because it catered to my needs and because Consumer Reports rated it highly, not because it was a Canon. I am not a camera expert; therefore, the brand did not effect my decision. The description under the red camera, ” The ultra-slim, ultra-stylish Canon PowerShot SD1100 in 5 luxurious colors” is a relevant pin-point description for the interested/active consumers: People want a small camera that appears cool to the touch and can be ranked as the ultimate image-maker. After all of the time and research I put into looking for the perfect digital camera that fit my every need, I realized the most important part and fundamental purpose of a camera is to capture stunning photos and this Canon certainly does.

The 2010 Outback is changed

My wife and I were recently car shopping for a new car for her. I wanted something safe and reliable. My wife wanted something sporty. We needed the car to be kid (and carseat) friendly. We were considering a number of different vehicles and ended up buying a Subaru Outback.

I didn’t see this ad prior to our purchase. It’s a pretty straight-forward strategy – raise awareness of the changes to the Subaru Outback. It’s extremely literal in selling the product features. I have to imagine that the execution reads similar to the creative brief.

Despite being informative, I don’t feel this ad is extremely persuasive. First, you would it’s comparing the new model versus the old model. The only people this information would be relevant to are owners of 2009 (or older) Outbacks. I don’t need to know that it’s better than the old model, if I have no concept if earlier models. Second, some of the features mean nothing to me. Is 8.7 inches of ground clearance good? I’d rather know about the features relevant to my situation – I won’t be doing any off-roading  or plowing through snow banks. I want to know about safety ratings and any third-party endorsements the Outback has received. We went to test-drive it because Consumer Reports rating it highly. At the dealership, we learned it was Motor Trend’s 2010 Sport/Utility of the Year.

Let’s talk strategy

This blog is designed to be a forum to discuss and creative ad strategy.

The conversation will be led by Kent State University students taking Creative Advertising Strategies in the School of Journalism and Mass Communication.

Feel free to add your own thoughts.