This advertisment for the North American Menopause Society done by McKinney Advertising and Public Relations, based near by in Cleveland, is targeting women with menopause (ages 35+). Women (ages 35+) of any race, class or health state are included as part of the target for this advertisement. The strategy is to create a slightly emotional connection to the ad and have a “call to action” to use the website, www.menopause.org, and thus increasing the number of people that go to it for help or information.
With my mom going through menopause I found this ad interesting and helpful. It’s informative and the “call to action,” I believe, is sufficient.