Jesus Didn’t Turn Water into Snapple.

This advertisement was created for TheWineBuzz Magazine by WYSE Advertising. The ad uses humor to generate a consumer interest in wine with its headline “Jesus didn’t turn water into Snapple.” At the bottom, the smaller copy reads “Find out why.” By doing this, it instills a sense of curiosity in the consumer, which will lead them to “pick up their complimentary copy” and eventually pay for/subscribe to the magazine. I feel that this approach is very clever and effective, and could garner the interest of those who love wine or those who are interested in learning more about it.

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