Get Wyse: Use Purel

The ad for Purel is from Wyse Advertising Inc. The strategy here is to sell protection and health through the use of facts. The idea of security is present in that everyday activities are dangerous because of germs and Purel will protect you.  The copy presents a fact about germs, supported with a fact about Purel. The ad is specifically targeting the travel size bottles through the tagline.

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