Conserve Your Energy
This ad for the Tick Tock Triathlon is from Point to Point located in Cleveland. The target audience is kids and the objective is to get them to prepare for the Tick Tock Triathlon on August 11th. The strategy is to make kids feel like they are in control of their own decisions. It is consumer-oriented and mirrors most kids attitudes towards cleaning their room. It works well because kids like to be supported on the things that they argue with their parents about. It will give kids an argument to ignore chores but at the same time will help parents in getting their kids to excercise. Instead of lecturing the ad offers freedom, which is very effective considering a kids psychology. Not all parents may like the idea of this ad but I think most would be willing to exchange a dirty room for a healthy kid.