Opposite Sex

This piece from WYSE Advertising is emotion-based and uses attitude to present its message.

The ad targets men and the strategy is to reinforce his macho self-image by reminding him of another comparable love, his car.

As a man, I think that the ad is empowering.  It refutes the saying, “behind every great man is a great woman.”  Now it might have been ‘changed to “behind every great man is a great car.”

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