One website/blogger commented on this advertisement for Love’s Baby Soft Perfume: “This ad from the April 1976 issue of Tiger Beat Magazine appears to be aimed at pedophiles.”

The strategy is to make it seem like this little girl is sexy because of the perfume she’s wearing. The product is a perfume that smells like baby powder but is “grown-up” and “sexy.” So WHO is the target audience!?

I hate this ad. I don’t feel like this strategy is relevant today at all. This comes off of as extremely creepy and no little girl should be trying to be seductive. The only thing that this ad would do if published today is that it would make the company explain for it’s actions. Exploiting innocence is never okay. This would be completely ineffective in today’s society.

  1. Urgh! I think I just threw up in my mouth a little bit. If an ad exec came up with something like this today he would have his ass fired. And rightly so.

    • Mike
    • September 17th, 2017

    I dont think so, you are extremely sensitive

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