Bell Telephone

This is a Bell Telephone advertisement from 1959. Its strategy is effective and similar to those that advertisers still use today. It wants to persuade house mothers that they need a kitchen extension phone not only for convenience but to be a competent parent as well. This specific strategy would not be relevant today because of the invention of the wireless telephone. The strategy of convincing parents that they need a product for the well being of their children is still very common though. This ad does a good job promoting the products features as well as associating itself with their way of life. I think that the childish tone in the copy of this ad is not suitable for the age group in which they are trying to reach. The selling argument “Since the kitchen is where you spend so much time, it makes sense to have a telephone handy.“ is very outdated, not to mention hilarious, and would likely offend women in todays society.

 

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