United Airlines

This print advertisement for United Airlines was published in Newsweek in November of 1973. The target audience for this ad are people who travel on air planes and the strategy is to position United as an airline that will not keep you waiting in lines.

I believe that this ad is still relevant today. Nobody ever has or ever will like waiting in lines. People choose to fly places instead of driving because it is faster and more convenient. If you have to wait in line for the same amount of time as your flight then there is no point in flying in the first place. This ad is definitely effective in my mind and I would choose United over other airlines if I knew that it would get me through line and to my destination faster and with less hassle.

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