This ad is a throw back ad from 1965 for a Pontiac Grand Prix. The strategy of this ad is that The Grand Prix is something that people want very much to own. I am not so sure if this strategy would work today because it is so bland. There are so many ads in the world today, let alone all of the car ads. In order for people to take notice, an ad needs to stand out from the rest. This strategy of “everyone wants this car” is so general and generic that it would have difficulty breaking through the clutter. A new strategy would be needed to get people to notice and be effective.