Feels Italian. Wherever you are.

This Lambhgini print ad is a consumer-oriented advertisement, selling a particular lifestyle. The ad is pushing the italian lifestyle that is perceived by the car because it is italian made. This ad comes from a series, which demonstrates typical people from all parts of the world doing typical daily italians things such as drinking espresso, gesturing with their hands and riding a vespa. I feel these ads are selling their point off of people’s desire of the italian lifestyle and the thought of, “Everyone wants to be Italian.” This is because Italians have a great reputation for being luxurious and having a very relaxed but entertaining lifestyle that everyone wants to be apart of, at least a little bit.

The benefit the ad is demonstrating that the consumer can achieve this Italian lifestyle with a Lambhgini.

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