Master Card

This consumer-oriented ad for mastercard uses a womans words to talk for the brands image, but I think there is a little bit of lifestyle associated with this ad as well. The ad is definitely in the brand image subset because the ad is building master cards dependability by using a womans testimonial for its ad and saying that if you go with master card you won’t have to worry about anything. I also believe lifestyle is in the ad too because the ad illustrates an independent, business woman that is worry free and associates those lifestyles with owning a master card.

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