Life without Walls
This ad is a consumer-oriented ad in the sub-categories of lifestyle and attitude. The reason this ad is a consumer-oriented ad is because it covers how the consumer would be with the Windows operating system, rather than just the features of the product as with a product-oriented ad. The strategy of this ad is to say that when you use Windows OS, you are able to live a life free of restraints.
This ad displays a lifestyle of someone who is able to live their life with a computer and be free of the limitations that other operating systems have. Windows allows you to make a literal window to experience the world through, without the restraining wall.
This ad also displays the attitudes of non-conformity. The ad displays that if you use Windows operating system, you are using a system that does not follow the same habits of other operating systems, you are using a system that tears down the limits to break away.