Dell: Just Right For You!
This week’s advertisement is created for Dell computers. This particular ad is also promoting Verizon wireless and Windows Vista in conjunction with Dell.
The strategy of the ad tells you that with Dell you can have exactly what you want, how you want it and where you want it. It doesn’t even matter if you’re a pink-scooter riding girl.
I believe that it fits into the subset of lifestyle when it comes to consumer-oriented advertising. It is showing a lifestyle that this person may already be apart of or may aspire to be in and plugs the product into it. Consumers may see the ad and think about how happy this woman looks cruising around with her pink scooter and internet accessible Dell laptop, so they may want to grab hold to a little of that happiness.