Are YOU Safe?

MasterCard: Small business, BakerIn this advertisement for MasterCard we get an idea of who the consumer is. This is a consumer-oriented ad. It is based off of the attitude of the consumer. By this middle-aged woman saying that she feels safe that no extra expenses are going to show up you get this feeling of security. That attitude helps you believe in the protection and reliability of MasterCard. The tone of the voice of the woman is more important than the MasterCard logo on the bottom of the page. The entire campaign is similar to this idea, having a different person “talk” about their MasterCard experience. Each person represents a different consumer. Each of them emphasize security and reliability.

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