Soft Hands

This advertisement for Palmolive dish soap sells a benefit unique to the brand, a unique selling proposition. The target audience is the American housewife who uses dish soap every day. The ad promises that Palmolive brand soap will not only clean dishes, but soften the hands of the user as well. This benefit is shown in the ad by a fictional manicurist named Madge, who uses Palmolive soap on her clients, who are surprised by this benefit of the product.

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