Push here for furniture

Pop-up Furniture

This ad is a good example of an ad in the sub-categories of product feature, generic claim and positioning.

The strategy of this ad is that Tok & Stok is a brand of furniture that is easy to assemble. This appeals to people who are in the market for furniture because furniture can be very difficult to assemble and take a good amount of time. No one wants to have to spend a large amount of money purchasing a piece of furniture, spend 4 hours trying to assemble it, and then end up with 5 extra screws left over wondering where they were supposed to go. People would much rather be able to simply press a button and have a pile of loose assembly parts pop up and become a cabinet. This is unfortunately impossible. You can, however, purchase Tok & Stok brand furniture and get as close to an experience to button assembly furniture as possible.
This ad is in the sub-categories of product feature and positioning because Tok & Stok is setting itself apart from other brands through its product feature of being easy to assemble. This is a feature that other brands may not have, and thus differentiates it from others.
This ad is also in the sub-category of generic claim because it encourages people who might be apprehensive to buy furniture due to the fact that it is often difficult to assemble.

  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: