Lay’s Sensations

This campaign for Lay’s Sensations chip flavors is put together in a product-oriented approach. The advertisements within the campaign, emphasize the new, different and exotic flavors that Lay’s Sensations has to offer. The two advertisements I have posted are for the Mexican Pepper and Cream, and Chicken with Lemon and Thyme. They focus on the exoticness of the product being the main feature. They display the flavors in an obvious, yet creative manner. They entire ad focuses on the exotic feature. There is no background, or anything getting in the way of the message. It’s just to the point.

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