Colors Become Alive
“Colors become alive” in this print advertisement is for the Sony Bravia television, for the “Colours Like No Other” campaign. The strategy of the advertisement is to demonstrate how vibrant and real the colors are on the television. This product oriented ad is depicting a product feature of the television, which is the display color. The feature of the product is shown by a bright multi-colored pattern design to created an illusion for the viewer that creates the colors on page to feel as if they were moving on a two- dimensional surface. The ad is also uses a unique selling proposition because television usually sell on its clear display quality and size, not usually for its color quality.