Works in Over 200 Countries


This ad for AT&T cell phone service provider is an example of a product-oriented ad.  A subset that the ad expresses is product feature.  This ad expresses product feature by promoting a main benefit of the service, which is cell phone coverage.  The strategy of this ad could also be demonstrated by the subset of unique selling propositions.  The ad is conveying that this cell phone service is unique because it has coverage in 200 different countries.  Other cell phone services might have this same benefit, but AT&T is the only service that is claiming this benefit.

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