This ad for Saab cars would be considered a product-oriented ad. The strategy behind this ad was to sell the product feature of turbines inside their cars. This is a feature that is unique not only the product, but to the brand as well, with Saab being a brand that is “born from jets.” I would say that this ad would fall under the “product feature” subset, being that its sells a product feature. But, this ad could also be apart of the “unique selling proposition” subset, being that it sells a benefit unique to the brand. It does an effective job at selling both its benefits.

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