The Big Bed
This ad for the Quattro Mobili bed is an excellent example of not targeting the “fuzzy somebodies.” It specifically addresses the target consumer directly. This consumer is obviously married with children. He or she is a homeowner, loves to read, and drinks tea. The makers of this ad did a great job at targeting it to the specific customer. They did this by stating facts that only this type of person would truly relate to.
The overall strategy behind this ad was to shows the quality of the product and how its lasts throughout life. It is apart of a campaign for Quatrro Mobili furniture, and they all have the same strategy. In my opinion, this was a very smart and simple ad.