Pink Ribbon

This ad is targeted specifically at woman with breast cancer who are independent, strong and believe they can get through anything. The copy is very strong, moving and has a lot of empathy towards woman with breast cancer, it also strikes where it hurts. The strategy is to let women know that they aren’t the only ones in this situation and that having breat cancer doesn’t mean they can’t fight through it to accomplish so much more. Pink Ribbon Magazine is there to comfort you and to help stop the number one killer of women.  The tactic used in this ad is the face of a peaceful baby sleeping which is so strong and works well with the copy.

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