Adventure…Action…Excitement!

This ad for Topper Toys line of Johnny Eagle toy guns is from the 1960’s. It targets young boys, probably those from about 3rd to 6th grade. It appeals to a young boy’s desire to explore and pretend. All boys love to pretend and to be outside with friends fighting bad guys or winning the war in their imagination. The copy and graphics in this ad promise just that. Beyond that however, the main selling point that attempts to set the Johnny Eagle line apart from the rest is the realism of the toy. Realism is a means by which the adventure and excitement of pretend play can be enhanced. This ad tells boys that these toy guns are the most realistic available, and therefore will allow for the most exciting and fulfilling play.

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