Active Life

This is an ad or Active Life, an organization aiming to help people build and sustain a healthy lifestyle and community. This particular ad targets parent with overweight and obese children. The copy reads, “Keep obesity away from your child.”  The strategy is to make parents aware of the epidemic and get help for their children. The copy sends the message that parents need to protect their children from obesity. Using a Barbie, ( a toy that their child probably plays with) helps the advertiser identify with the parents in a fun but still serious way.

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