Old Spice: Smell Like a Man

This ad is directed towards a demographic that I am not apart of.  This demographic is men.  It is evident that this ad is directed towards men because the product is specifically for men.  Also, the strategy and execution speaks to males.  The strategy of this ad is trying to express that if you are a man then you should smell like a man by using Old Spice body wash.

  1. Its actually speaking to women as they found women were the ones usually doing the shopping. so they marketing towards women who would buy the product for their men.

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