Nivea Active 3

Nivea Active3 is targeted towards men. Their target audence is probably a middle aged crowed who seek different needs and benefits than users of other brands such as Axe. Men don’t want their showers loaded up with a ton of different bottles for everything they would ever need. Nivea is basing their strategy on simplicity. With Nivea, men will only need one product to fulfill all of their body wash, shampoo and shaving needs.

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