L’oreal Mascara

This ad for a new mascara from L’oreal is targeted toward young women who take great care in managing their personal appearance and who desire longer eyelashes. Model Freida Pinto is shown with long eyelashes next to claims that the product can make lashes appear up to 80% longer. This suggests to girls that by using this mascara they can look like Freida. The product contains what L’oreal calls “Double Extension Renewal Serum.” this overly complicated, scientific sounding name makes viewers feel like the product has benefited from large amounts of research and will be more effective than its competition. The product is also marketed on prestige. In the beauty industry almost no brand name is displayed without being next to the name of some exotic city reputed for its glamorous fashion and beauty culture. In this case, L’oreal is never found far from the name Paris. L’oreal’s slogan, “Because you’re worth it,” is a tool used in all of their ads. It applies well to all of their products, telling women that they should buy L’oreal beauty products because buying any other brand would be denying themselves what they deserve.

Advertisements
  1. I’ve been browsing online greater than three hours as of late,
    yet I by no means discovered any fascinating article like yours.

    It’s pretty price sufficient for me. In my opinion, if all web owners
    and bloggers made good content as you probably did, the net will probably be much more helpful than ever before.

  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: