Lexus RX450h

Today’s ad is for the  Lexus RX450h.  I am obviously not in this demographic because I am a college student with no where near enough money for a Lexus.  I feel that this is targeting working professionals in their 30s to 40s.

The strategy of this ad is to show the consumer why they should get this vehicle. They state that the reason is because the RX450h is the leading car in hybrid power.  They use the words “third generation Lexus Hybrid Power” to convey that they have been using this technology for a while and it is far better than the rest. They even say that this technology is not “new” for them.

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