Baby Taxi Driver

This ad is definitly out of my demographic group because I am not in the market for life insurance. This ad is targeted to the 40+ male or female with a family.The strategy of this ad is to make parents guilty, by showing them that when they die, they are leaving their children with many expenses. Funerals are expensive and also if the parent had financial debts, they are passed on to the children. These things should be thought about way before you die so that your loved ones are not hurting financially.

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