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This ad for Nivea Active 3 for men is targeted toward men who want to be clean and care about how they look. This  is not a demographic or psychographic that I am apart of. The startegy behind this ad was to to emphasize the product’s multiple uses. A shower product that is a shampoo as well as a shaving cream is something that men would totally find useful. This ad shows a handsome, clean, manly man, which emphasizes that if you use this product you will be more like him. The ad shows the benefit of the product in a way that is simple and straight-forward.

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