Maslow’s Hierarchy

This classic ad for Slim Jim promises to satisfy Maslow’s most basic need category, physiological. It claims that the product will satisfy hunger.

This ad for Allstate appeals to Maslow’s second need category, safety. It tells consumers that their insurance will take care of them financially in the event of an accident.

This Eharmony ad promises consumers love and belongingness, Maslow’s third category. Consumers are told that they can find a compatible significant other.

This BMW ad falls under Maslow’s fourth category, esteem. It claims that the car will meet the demands of their daily lives, and associate them with the esteem that is implied in the BMW brand.

This ad for Nike appeals to Maslow’s fifth and highest category, self-actualization. The ad implies that by using Nike equipment consumers will be able to improve performance and achieve their goals.

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