Maslow’s Hierarchy of Needs
This ad demonstrates the physiological need of Maslow’s hierarchy of needs. The strategy of this need is expressing that water is very important and it is impossible to survive without it. This ad fits the physiological need because water is something that people will always need and thirst is something that people will always have.
This ad is an example of the Safety need of Maslow’s hierarchy of needs. The strategy of this ad is conveying that if you rent a home or an apartment and do not have insurance it is equivalent to doing the most dangerous activities in your home. This ad fits the safety need because people feel secure and safe when they have insurance.
This ad is an example of the love and belongingness need of Maslow’s hierarchy of needs. The strategy of this ad is expressing that the Salvation Army is always looking out to help people in need. This ad conveys the love and belongingness need because it is expressing that there are people who will help anybody in need and those people will feel like they belong.
This ad demonstrates the esteem need of Maslow’s hierarchy of needs. The strategy of this ad is suggesting that the design of this car is so much like a plane and it is hard to differentiate between the two. This ad expresses the esteem need because people will feel very prestigious. They will also feel as if they have a very high status because their car is compared to a plane.
This ad expresses the self-actualization need of Maslow’s hierarchy of needs. The strategy of this ad is conveying that the U.S. Marines only wants people who are able to live up to their highest potential and push others to do the same. This ad fits the self-actualization ad because it is expressing people to be the best they can be and then they will feel self-fulfillment.
Ad Strategy 
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The most important needs are the basic need for food, shelter, and safety. After that, the need to be loved and in a relationship with someone, gives people a reason to live. Self esteem is needed for making an effort to accomplish goals in life. Unfortunately some people have trouble with self esteem.
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