Twinings & A Rainy Day
For this week, I am using a Twinings’ tea advertisement. I found this ad in my November Yoga Journal magazine. I believe that the strategy states; If you drink Twinings’ tea then you will have a better day.
This Twinings ad appeals to both your need for relaxation and for stimulation. Tea is often more than just a drink to quench your thirst. It stimulates your senses and gives off a calm, soothing effect. Tea is also associated with warming your body on a cold or rainy day. So I believe that it is a perfect representation of the two needs.