Twinings & A Rainy Day

For this week, I am using a Twinings’ tea advertisement. I found this ad in my November Yoga Journal magazine. I believe that the strategy states; If you drink Twinings’ tea then you will have a better day.

This Twinings ad appeals to both your need for relaxation and for stimulation. Tea is often more than just a drink to quench your thirst.  It stimulates your senses and gives off a calm, soothing effect.  Tea is also associated with warming your body on a cold or rainy day.  So I believe that it is a perfect representation of the two needs.

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