Mercedes <3 Deer
This ad’s strategy is that with more security features on your car, you are less likely to be in an accident and be hurt. The ad here demonstrates a very common type of accident. When you are driving a car and see a deer in the road, the first instinct many people have is to press on the brake pedal. This would seem like a simple way to avoid hitting a deer, but many factors come into play when driving and braking suddenly. You may be driving at a higher speed, which increases the amount of distance you would need to stop the car. If you happen to see a deer in the road and it is too close for you to simply press the brake and stop in time, you would be in serious trouble. By owning a Mercedes-Benz equipped with Anti-Lock brakes, ESP braking, BAS brake assist, and ILS, you’re stopping distance will decrease, your brakes will not lock up, and you will be able to keep control of your car and avoid hitting the deer.
The need that this product’s ad fulfills is security. The ad shows a deer in the headlights of a car, and hitting a deer can be extremely dangerous. By driving a Mercedes-Benz, you know that if you happen to encounter a road hazard, such as a deer, you are well equipped to avoid harm. People are more likely to buy a certain car when they know that it comes with multiple safety devices, such as different braking mechanisms that can decrease stopping distance and help you keep control of your car in emergency situations.