Love Them like Family

The strategy of this Blue Buffalo pet food ad is expressing that if you care about you pet than you should treat them as if they are part of the family.  Furthermore, the best way to show your pet that you care about them is to feed them all natural food because you buy your family healthy foods.  This ad fits one need very well, which is nurturance.  Taking care of others is a need that people often feel and this ad clearly demonstrates this need.  The ad shows nurturance because it is informing the consumer to take care of their pets and feed them the best food.

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