The One Cup Coffee Maker

This ad is promoting the Keurig Coffee Maker.  This machine was designed to fit every coffee drinker’s needs.  This ad shows all the functions that the machine is capable of performing.  Furthermore, this coffee maker is the most convenient machine for consumers, if it was any easier, someone else would be making their coffee.  Product research was conducted to create this ad.  If product researched had not been conducted, this ad would most likely not include all of the features that people want and find convenient, such as making one cup of coffee at a time that is whatever size a consumer prefers, or that it is also an iced tea maker.  Whatever the reason is for a consumer liking it was successfully found during product research. In addition, I find this ad to be very simple because it is straightforward and focuses on the main points.

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