The Incredible Edible Egg

The ads used an unusual sight of humans, rather than chicks breaking out of shells. The purpose was to increase the demand for eggs, sponsored by the American Egg Board. The ads displays the benefits of eating eggs, mainly for its protein content. The product being sold relies on the benefits of eating eggs. The people being cracked out of the egg are shown to be fueled by the incredible edible egg, with the tagline, “Keep yourself going with the all-natural, high-quality protein only found in eggs.”  The imagery presents the egg as a “hero.” It’s a simple concept reflecting that the egg is a simple thing. The ad targets all ages, mainly moms who want their kids to be strong and healthy. Research was needed for their own product because they had to include accurate information to their audience.  Also research was needed for where the distribution of the ads would be. They needed ads that could be placed in many different media, other than television and radio. The campaign expanded to print, online including streaming video, blogs, social networking, gaming and email. All of these elements take part in making the campaign successful.

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