Sony Noise Canceling Headphones

This is an ad for Sony noise canceling headphones that I found to be both funny and eye-catching. The ad is made by Bagby and Company and the text at the bottom reads “Yadda, Yadda, Nada. The Sony MD2 Noise canceling headphones drastically reduce unwanted sounds, so you can travel to your quiet place.” I think the product benefit that Sony is trying convey with this ad is loud and clear. It displays an annoying kid playing a game boy with a loudspeaker for a head and a women sitting in front of him in peace wearing the headphones. The visual is great, it reaches its target market and emphasizes the headphones benefit clearly enough to have its consumer pay attention. I liked the text of this ad as much as the picture too.  It is clever, quirky and funny, the pink bar is visually eye-catching as well. Overall I loved this ad, it makes me wonder if they actually work that well.

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  1. May 22nd, 2013

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