Just Right

The ad I chose to use for this assignment is for Angel Soft bathroom tissue. Our task was to find an ad that obviously resulted from product research. In my opinion this ad shows that product research was done to ensure what kind of bathroom tissue consumers would want to buy. People want a tissue that is not too soft, but also not too rough.Through simplicity, this ad conveys the message that their brand of tissue is just right.  The ad goes on to say that their brand has two layers, to help show how their tissue is better.

The benefit relayed by this ad is that the consumers will have a tissue that is just right for them. I think that this benefit is relayed well throughout the ad in a very plain and simple way. Even though it is very simple, it relays the benefit well enough to make the consumers care and want to buy.

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