Plug it in, Plug it in

This billboard won a bronze Clio award in 2010. It was done by BBDO New York for The Economist magazine. The demographic of The Economist readers is considered to be high-brow, most likely business people who travel.  The purpose is to convey to the viewer that The Economist is a worldly publication for intelligent people. The ad is communicating to its audience: “choose The Economist for information on the world.” shown is several different varieties of outlets from different countries. Outlets are something that appeals to most everyone. In the corner, we see what appears to be a universal outlet converter, it is labeled The Economist. This implies that The Economist bridges the gaps between different countries of the world. If you read it, you could too.

The Execution does not get in the way of the concept, but enhances it. The simplicity of the images does not distract from the message, but rather draws the attention of viewers. Ads for The Economist have always been catered to the intelligent in a simplistic way.

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