This award-winning ad took home the bronze for the International ANDY Awards earlier this year. I chose this ad over other gold and silver winners because of its simplicity. From first glance it’s very easy to understand what is going on in this advertisement. It displays an elephant, separated into pieces, where the pieces are obviously out of order. At the bottom of the ad we see the only text “Scrabble” displayed in a bold red box. No deeply sophisticated slogan, no confusion, just a simple ad promoting a simple message, play Scrabble. I believe the execution complimented the concept well and in no way blurred the overall message. Unlike most of the gold and silver winners I was coming across, this ad didn’t go over the top to impress. I would bet its creators were surprised that such a simplistic ad could win such a prestigious award.