This is an ad for Tide detergents. It is apart of the campaign titled “Tide Magttraction”, which won a silver Clio Award for 2010. In my opinion, the core message of this ad is that Tide’s detergent attracts stains and remove them completely.

In the ad there features a tab that reads “pull”. The viewer of this ad pulls the tab and the stain on the cook disappears. I thought that it was clever how the makers of this ad got the viewer to be interactive. It causes people to want to read it.

Although this ad is creative, it doesn’t get in they way of the concept that the Tide brand wants to show. I would say well done.

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