Freedom From Fees
I am an avid traveler, but with traveling comes those pesky and often expensive airline tickets. Southwest has done a great job at showing poor college students, like myself, what a deal Southwest is compared to their pricey competitors.
A few months back, I bought a round trip ticket to Albuquerque through Southwest. I was shocked when I arrived at the airport and was not expected to pay $25 to check my luggage!
Airline tickets are expensive and with the fuel prices the way they are, there is no getting around that. It is however, nice to know that when I fly Southwest I will not have to go digging in my pockets when I need to check a bag or change my ticket. This ad does a great job at showing consumers how much more they will receive for a lot less money than their competitors.