Boys vs. Girls
At first glance, the viewer of this ad is puzzled as to why this poor little girl is so afraid and why she is depicted to be running from something. When one pays attention to the logo at the top left corner, the message becomes clearer. We see the hot wheels logo, which in itself communicates speed. It says that Hot Wheels are a fast toy, in contrast with the tea set she is holding. It conveys to its target audience that the best toys are fast ones. The image also plays to the traditional archetype of the target audience in that boys are better than girls. The idea that kids who have Hot Wheels will scare girls, plays to the impish mindset of young boys, thereby encouraging their parents to purchase more Hot Wheels. The ad is effective because the simple image conveys the message without the use of words. The ad uses sympathy and shock to attract viewers.