Bend it like Beckham

When you first look at this ad from a distance, you are drawn to it with curiosity because you see a half naked man with a mohawk, who is twisted like a pretzel. Then you take a closer look at the ad and you notice a toothbrush in the upper right corner of the ad and text that states, ” Aquafresh Flex Direct Toothbrush: Bend.”  I believe the ad is effective because it uses the shock technique of a sexual picture to draw the viewer in and then you are forced to read the small words so the ad makes sense.

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