Determining an Ad’s Strategy

Determining the strategy of an advertisement may be obvious or it may take a little more thinking to uncover. You ultimately have to define what the ad itself is trying to say. Who is the ad speaking to? How are they speaking to them? What is the overall idea the ad is trying to convey? The answers to these questions can help you connect the dots to figure out the ad’s strategy. It’s not always going to be apparent at first sight, but remember to stay objective and evaluative in analyzing the ad’s tone and message. Try not to over think it and you’ll be fine!

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