And Now A Message For Future Strategy Bloggers
The identification of a strategic message seems like a fairly easy task.
But even after repeatedly attempting to pinpoint them, they can be rather elusive.
First, figure out what the ad is selling. Then decide who they are selling it to and why it is targeted at that particular group.
Usually, strategies are either product-oriented or consumer-oriented. Identifying which will help you narrow down the rest.
Whether the ad has excessive art direction or is fairly straight-forward, the strategy is always there for you to find.
Just remember to investigate what they’re selling and how they are pushing it.