Western Union

This is a guerilla marketing campaign for The Western Union, a company that transfers money from one place to another for just a small fee. Their campaign needed to be simple and promote what they do. They did this by placing stickers in specific locations on a grocery checkout lane. Showing money moving from one hand to another via the conveyer belt. A simple slogan of, “ The fastest way to send money” being displayed above. This campaign works for many reasons, one being that it is a unique place to catch peoples attention while they wait in line. Maybe while mom and dad wait to pay for their groceries they will think of us poor, starving college students.

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